Some people think positive about everything. Some others ...don't.
I have a very old memory of s e-a-r c h - en|gi/ne\s that provided a declared and effective in/dicization of p\ages basing on textual content where the s e a-r|c h - r e s|u l t s were naturally determined by the ever growing competition among the pa+ges-content, competition where, obviously, spo_nsored items got special positions.
Today my feeling suggests a very different scenario and I am not speaking about arti_ficial stuff("i") contribution but human po-licy, instead.
If you are curious about some a/p|p\s that try to use smart_ph£ones as st-and-al/one resources, not necessarily staying on the tissue of the spider, you could make a walk around here.